DIGILEAD
DIGILEAD – Digital Competency and Leadership Development Training Program
DIGILEAD – the Digital Competency and Leadership Development Training Program is a modular and holistic development program designed to equip individuals and organizations with the competencies required by digital transformation. It is structured under three main pillars—Artificial Intelligence (Focus AI), Digital Transformation (Focus DT), and Corporate Communication (Focus DC)—and targets leaders and prospective executives who aim to demonstrate strategic, ethical, and sustainable leadership in the digital age.
Within the scope of the program, participants may attend training on a module-by-module basis in line with their needs and priorities, and obtain a separate e-government–approved certificate for each module completed. All modules are designed to be practical, interactive, and based on real-life scenarios. Each module is structured as either a 3-hour or 6-hour session and can be delivered online or face-to-face. While modules are periodically offered to the general public throughout the year, the program is primarily designed and implemented for institution-specific closed groups.
DIGILEAD – the Digital Competency and Leadership Development Training Program is a modular and holistic development program designed to equip individuals and organizations with the competencies required by digital transformation. It is structured under three main pillars—Artificial Intelligence (Focus AI), Digital Transformation (Focus DT), and Corporate Communication (Focus DC)—and targets leaders and prospective executives who aim to demonstrate strategic, ethical, and sustainable leadership in the digital age.
Within the scope of the program, participants may attend training on a module-by-module basis in line with their needs and priorities, and obtain a separate e-government–approved certificate for each module completed. All modules are designed to be practical, interactive, and based on real-life scenarios. Each module is structured as either a 3-hour or 6-hour session and can be delivered online or face-to-face. While modules are periodically offered to the general public throughout the year, the program is primarily designed and implemented for institution-specific closed groups.
Program Modules
DIGILEAD – Focus AI
Module: Artificial Intelligence Literacy (Aligned with the EU AI Act)- Prompt Engineering
- Artificial Intelligence Applications
- Corporate Artificial Intelligence
- Ethical Principles of Artificial Intelligence
- Content Creation
- Visual Design and Video Production
- SEO and Digital Performance Optimization
- Customer Interaction and Chatbot Design
- Data Analysis and Reporting
- Introduction to Microsoft Copilot
- Application Scenarios
- Agent Development
DIGILEAD – Focus DT
Module: Digital Transformation Management- Corporate Digital Transformation Process
- Digital Strategy Development
- Change and Adaptation Management
- Value Creation through Data and Artificial Intelligence
- Redesigning People, Work, and Organizational Structures
- Definition and Approaches to Digital Leadership
- The 3As of Digital Leadership (Agility, Adaptivity, Ambidexterity)
- Techno-Humanism and Building Digital Culture
- AI-Supported Leadership
- EU E-Invoicing Regulations
- Integration of E-Documents with ERP Systems
- Errors and Solution Pathways
- Compliance Guide
DIGILEAD – Focus DC
Module: Digital Communication Skills- Individual Digital Competencies and Professional Communication
- Digital Identity Management
- Networking and Relationship Management
- Effective Communication and Collaboration Skills in Remote and Hybrid Work Environments
- Strategic Digital Corporate Communication
- Developing Digital Corporate Identity
- Reputation Management in the Digital Age
- Building Corporate Perception and Trust in Digital Environments
The dates for public training sessions planned for 2026 are currently in the planning phase. For public offerings, the training fee is TRY 15,000 + VAT per participant per module. For in-house training programs, customized pricing is determined based on the training format (online or face-to-face), delivery location, and number of participants.
Who Can Participate?
- Mid-level and senior managers
- Human resources and corporate development specialists
- Digital transformation teams and project managers
- Corporate communication and marketing professionals
- Entrepreneurs and startup founders
- University graduate young professionals
- Public sector and NGO employees
INSTRUCTORS
- Prof. Dr. Müge Klein – Turkish-German University, Department of Business Administration
- Prof. Dr. Ela Sibel Bayrak Meydanoğlu – Turkish-German University, Department of Business Administration
- Assoc. Prof. Dr. Elif Posos Devrani – Turkish-German University, Department of Culture and Communication Sciences
- Dr. Mustafa Murat Cerit – Turkish-German University, Department of Business Administration
